Case Study : Collateral

Digital Learning Group

Rising Tide had the opportunity to work with Digital Learning Group (DLG), a full-service content development firm that creates digital learning solutions for learners of all ages, on several marketing collateral pieces. DLG needed a consistent package of marketing collateral to help tell their story to prospective clients and set them apart from the crowd.

The Pyramid Solution

Rising Tide proposed a pyramid solution - starting with a new tag line as the point of the pyramid and then creating deeper level materials that built on the theme of the tag line.

Tagline Development

DLG's success comes from creating tools and interactive materials that speak to individual learners and help them learn at their own pace, which is an important theme conveyed in the tag line line:

"Engaging learners one solution at a time."

Capabilities Statement

Building on the tag line, Rising Tide created a DLG Capability Statement that sums up DLG's core strengths - from its people to the process they undertake to create the best educational product possible to a brief summary of their media expertise and awards.

DLG - Capabilities Statement

Case Study Template

Adding on to the pyramid is a case study template Rising Tide developed to further tell the story about the power of several of DLG's products.

DLG - Case Study Template

Proposal Template

To help DLG simplify the proposal writing process, Rising Tide created a proposal template complete with evergreen information about DLG, a list of current clients, and a budget and proposed cost section.

DLG - Proposal Template

Newsletter Template

Finally, to help DLG stay in touch with clients and further promote its great work, Rising Tide created a newsletter template that ties in with the look and feel of the marketing collateral.

DLG - Online Newsletter Template

Rising Tide principals have over 20 years of marketing experience. We can create marketing and branding collateral packages that give your brand a lift without breaking your budget. We specialize in working with small businesses that have great stories to tell. Let us help you tell your story.